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Valor drives personal and professional growth through a proven 1:1 digital coaching platform. Our world-class leadership and mindset coaches are literally the best of the best, trained in the science of excellence, and highly experienced in improving individual performance that fuels organizational growth.

Unlocking the Potential for


“There is tremendous value in Valor being a third party and providing an objective Leadership perspective... Valor helped me to elevate as a leader by focusing on concrete strategies and action plans for continued improvement on my own personal Leadership journey.”

John Williams
Area Vice President | Salesforce


“HubSpot has benefited greatly from our partnership with Valor by giving our global sales managers performance mindset strategies, ways of handling adversity, and unbiased virtual coaching on leading and managing people. At HubSpot, we are committed to empowering our sales managers with leadership and development tools to be at their best. With Valor, we could give those managers access to world-class coaches to help refine how they lead in their daily interactions as well as setting them up for long-term success.”

Andrew Quinn
Vice President | Sales Productivity and Enablement

Nikki Oliveri

Valor is different from any other coaching experience I've had. Easy to use platform for online sessions and trainings, and the live coaching sessions are great. I really valued the outsider perspectives which helped me think through some challenges I was dealing with differently. After just a few sessions, I felt like I had already gained a lot of helpful tips to take with me in the future.

Nikki Oliveri
Senior Director of Customer Success | LinkSquares

Mike Mattson

"The Valor programs and coaching helped me and my team optimize our professional performances during unprecedented work conditions in 2020. Valor has also helped each of us focus on priorities and accomplishing goals not just at work but life responsibilities outside of work (family, health, etc.). I believe that Valor has also played a key role in driving positive employee feedback results as we’ve continued to expand our partnership over the last 2 years. In my opinion, the best part of valor offerings is that they can be consumed in many different ways (structured programs, readings, live coaching) to benefit the individual's preference of learning & collaboration."

Mike Mattson
SVP of Sales & Customer Success | OpenGov

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The Best of the Best Have a Performance Coach


Top executives, professional athletes, doctors, and other high performers all have elite coaches to help them focus their mindset and perform at their best, and sustain their performance -- even and especially during times of change. We believe that those resources should be accessible to all teams, sectors, levels and industries.

With the constantly changing work environment, today’s leaders need to be fully engaged, continually developing new skills and able to adapt and handle pressures to perform over a long period of time. Getting an outside expert perspective is often the key to extraordinary results - for individuals and organizations alike.

The Impact of Leadership &
Performance Mindset Coaching

Is Valor Coaching right for your organization? Yes, if one of these apply to you:

  • I want to reward, retain, and develop high performers, high potentials, and leaders of all levels.
  • I want to invest in our true competitive advantage — our people.
  • Our organization is going through change (hyper growth, restructure, reskilling, etc).
  • I want something evidence-based and on the cutting edge of performance science, coaching skills, and leadership.
  • I’m looking to build a leadership bench that can coach and build high-performing, resilient, and adaptable teams.

Why Choose Valor Performance Coaching Platform?


Inspirational and relatable experts in sustainable performance who work with employees to help them achieve their goals.

Third-party perspective

A confidential, outside point-of-view provides valuable insight, and saves the time and cost of building internal resources.

comprehensive digital platform

Everything your leaders need, all in one place, including self and team assessments, ongoing self-directed learning, 360 feedback, and access to a Coach when and where it works for you.

Measurable, data-driven

Analytics, metrics and benchmarks give structure, ensure alignment with your organizational goals and competencies, and provide ROI.

Scalable & affordable

Traditional executive coaching platforms are expensive and limited; with Valor, performance coaching is no longer reserved for your most senior executives.

Global solution

Serving organizations around the world, with coaches who offer global experience and expertise.


of participants report that Valor improved their performance


of participants approved of their coach match


of participants were satisfied with their overall experience


of participants would recommend Valor to a colleague

Process + People

Companies are already investing millions of dollars in tools and technology to drive performance and productivity. Now it’s time to invest in the minds that use them.


Unlock The Full Potential of Your Team — and Your Organization

Here’s what you can expect with Valor:

  • Best of the best leadership and performance coaches
  • Focus on performance and sustaining excellence
  • Guided but flexible process to keep people on track
  • Organizational insights and configurations to drive lasting results

I am in:

sales performance

Sales Performance


Leadership Development

Healthcare Team

Healthcare Teams


High Performers
Love to Learn from Other High Performers

100% of Valor Coaches are either an Olympic athlete, former high-level military, or have a Ph.D. or masters degree in a performance-related field (and many of them fall into multiple categories).

Our coaches take the best practices from elite performers around the world, and show you how to apply them in their personal and professional lives.

“Our minds can either hold us back, or be our biggest competitive advantage.”

Sarah Milby | Valor Performance

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Laptop Session with mobile Viewpoints

Results From
30 Minutes a Week

Our mix of one-to-one digital coaching and advanced technology lets your employees get the most out of every minute.

A Proven Need for Leadership and Performance Mindset Coaching

“45% of managers lack confidence in their ability to develop their employees’ skills”

Gartner, Inc.

“94 percent of employees say that they would stay at a company longer if it simply invested in helping them learn.”

CNBC quoting a LinkedIn report

“The average frontline sales manager spends less than 10% of their time developing their team”

Gartner, Inc.

“There really is a silver bullet to running a culture of high performance and high development. It's always the manager. Gallup has discovered — through studying what the best managers do differently — that great managing is an act of coaching, not one of directing and administrating.”

Gallup, Inc.

“In our always-on world, burnout has long been a threat. But in 2020 burnout became rampant, seemingly overnight. Within weeks millions of people lost their jobs and faced financial and food insecurity. People working on the front lines worried for their physical safety, and those in health care put their lives at risk every day.”

Harvard Business Review

“Based on Gartner’s research, the average cost of a departing employee is nearly $19k. While this isn’t specific to sales, it should provide a quick order of magnitude on the direct impact on your organization. Hypothetically, if you have a sales force of 100 sellers with an 18% turnover, that’s a $335k consequence.”

Gartner, Inc.

Improve Individual Performance & Fuel Organizational Growth

Get a Free Valor Performance Coaching Demo.