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About Us

Learn more about our coaches, our philosophy, and how a competitive athlete turned her coaching and management experience into one of the world’s leading performance mindset and leadership platform.

Our Mission

To build a community of high performers dedicated to supporting one another in pursuit of sustainable peak performance, especially in the face of change and pressure.

Valor Mission

The Courage to Unlock Your Potential

For individuals, it takes courage to keep growing — to up-level your skills, and continue to improve and develop yourself throughout your career.

For organizations, it takes courage to see the potential that the future holds, and invest in leaders, high-potentials, and high-performers who will take the company to the next level.

That’s why we named our company Valor Performance — as a proud reminder of the courage our clients have to take those steps, each and every day.

Sarah Milby - Founder - About Valor - Performance Mindset Coaching

Our Founder:
From Competitive Athlete to CEO

As a manager and VP within various companies, Sarah Milby was frustrated by the management training she received for herself and her team. She wanted to motivate people, but not have them burn out. Unfortunately, the existing training programs were often solely focused on process, methodology and compliance, rather than addressing the root cause of performance issues. Trainings were one-time events, weren’t inspiring, and - perhaps most importantly - didn’t have a lasting impact.

During her years as a college athlete at Yale, Sarah had coaches to help with the technical aspects of her sport. But she also connected with someone who was focused on mindset coaching. “It was all about preparing my mind to be the best when it mattered most.”

Sarah’s dedicated performance coach taught her strategies to handle pressure, see opportunities in challenging situations, and prepare for future successes. She carried these performance lessons with her off the field, receiving her graduate degrees and working in nonprofits, finance, government and at fast-growing tech companies. And it was those lessons she continues to practice that ultimately inspired her to start Valor, so others could benefit from the same type of performance mindset coaching.

Our Values

Sustainable high performance

We commit to the ongoing pursuit of excellence and long-term success.


We commit to building and fostering a sense of belonging through a shared purpose for ourselves,  coaches and clients.

Owner mentality

We take ownership over our actions and empower our teammates to do great work.

Client centric

We commit to build an experience that enhances our clients ability to achieve their goals

Our LeadershipTeam

Sarah Milby - Founder and CEO - Valor

Sarah Milby

Founder & CEO

Scott Darden - VP of Engineering - Valor

Scott Darden

VP of Engineering

Jon Brilliant - CFO - Valor

Jon Brilliant


Jessica Morales - VP of Coach & Customer Success - Valor

Jessica Morales

VP of Coach & Customer Success

Dr. Lauren Tashman - Director of Research and Innovation - Valor

Dr. Lauren Tashman

Director of Research and Innovation

Nate Winkelman - Director of Marketing

Nate Winkelman

Director of Marketing

Brian Bremges - Senior Product Manager

Brian Bremges

Senior Product Manager

Valor Advisors

Dr. Allen Smith - Valor Advisor - Performance Mindset Coaching

Dr. Allen Smith

M.D. and Masters in Health Administration and Population Health

Former President and Chief Medical Officer, Brigham and Women's Physician Organization

Brad Stulberg - Valor Advisor - Performance Mindset Coaching

Brad Stulberg

Writer, speaker and author on human performance

Co-author of "Peak Performance" and "Passion Paradox"

Dr. Jose Picart - Valor Advisor - Performance Mindset Coaching

Dr. Jose Picart

PhD Experimental Cognitive Psychology

Retired Army Colonel and Professor Emeritus West Point, United States Military Academy
Professor of counselor education and former Vice Provost for Diversity and Inclusion at NC State University

Dr. Carol Robin - Valor Advisor - Performance Mindset Coaching

Dr. Carol Robin

PhD, Organizational Psychology

30 years in high-performance leadership and executive coaching

Dominic Coleman - Valor Advisor - Performance Mindset Coaching

Dominic Coleman

Group Vice President Global Sales at Gartner

20 years business executive and sales leader with proven track record

Bill Donovan - Valor Advisor - Performance Mindset Coaching

Bill Donovan

Former General Manager, Human Performance Institute

Dan Darcy - Valor Advisor - Performance Mindset Coaching

Dan Darcy

Chief Customer Officer at Qualified.com

13 years at Salesforce where he held positions that ranged from SVP of sales and partner enablement, SVP of product design and Salesforce CEO Marc Benioff’s right-hand man and Head of Customer Visions.

"I enjoyed [my coach’s] clear enthusiasm for his job and his interest in getting to know me and my goals. It was helpful to be reminded of the idea that what we work on together can have impact beyond the professional realm and enhance my personal life as a husband, father, coach, and friend."

"I wasn’t sure what to expect at all, but walked away feeling better and more focused. Speaking to Dr. Amy was incredibly easy. She was very engaged and was able to break down the words I was saying into actionable chunks. I can’t wait for my next session."

Careers with Valor

Learn more about working for Valor — including joining our team as a Valor Coach.