About Us

As a manager and VP within various companies, Sarah Milby was frustrated by the management training she received for herself and her team. She wanted to motivate people, but not have them burn out. Unfortunately, the existing training programs were often solely focused on process, methodology and compliance, rather than addressing the root cause of performance issues. Trainings were one-time events, weren’t inspiring, and - perhaps most importantly - didn’t have a lasting impact.

During her years as a college athlete at Yale, Sarah had coaches to help with the technical aspects of her sport. But she also connected with someone who was focused on mindset coaching. “It was all about preparing my mind to be the best when it mattered most.”

Sarah’s dedicated performance coach taught her strategies to handle pressure, see opportunities in challenging situations, and prepare for future successes. She carried these performance lessons with her off the field, receiving her graduate degrees and working in nonprofits, finance, government and at fast-growing tech companies. And it was those lessons she continues to practice that ultimately inspired her to start Valor, so others could benefit from the same type of performance mindset coaching.