About Us
Learn more about our coaches, our philosophy, and how a competitive athlete turned her coaching and management experience into one of the world’s leading performance mindset and leadership platform.
Our Mission
To build a community of high performers dedicated to supporting one another in pursuit of sustainable peak performance, especially in the face of change and pressure.

The Courage to Unlock Your Potential
For individuals, it takes courage to keep growing — to up-level your skills, and continue to improve and develop yourself throughout your career.
For organizations, it takes courage to see the potential that the future holds, and invest in leaders, high-potentials, and high-performers who will take the company to the next level.
That’s why we named our company Valor Performance — as a proud reminder of the courage our clients have to take those steps, each and every day.

Our Founder:
From Competitive Athlete to CEO
As a manager and VP within various companies, Sarah Milby was frustrated by the management training she received for herself and her team. She wanted to motivate people, but not have them burn out. Unfortunately, the existing training programs were often solely focused on process, methodology and compliance, rather than addressing the root cause of performance issues. Trainings were one-time events, weren’t inspiring, and - perhaps most importantly - didn’t have a lasting impact.
During her years as a college athlete at Yale, Sarah had coaches to help with the technical aspects of her sport. But she also connected with someone who was focused on mindset coaching. “It was all about preparing my mind to be the best when it mattered most.”
Sarah’s dedicated performance coach taught her strategies to handle pressure, see opportunities in challenging situations, and prepare for future successes. She carried these performance lessons with her off the field, receiving her graduate degrees and working in nonprofits, finance, government and at fast-growing tech companies. And it was those lessons she continues to practice that ultimately inspired her to start Valor, so others could benefit from the same type of performance mindset coaching.
Our Values
Sustainable high performance
We commit to the ongoing pursuit of excellence and long-term success.
Community
We commit to building and fostering a sense of belonging through a shared purpose for ourselves, coaches and clients.
Owner mentality
We take ownership over our actions and empower our teammates to do great work.
Client centric
We commit to build an experience that enhances our clients ability to achieve their goals
Our LeadershipTeam

Sarah Milby
Founder & CEO

Scott Darden
VP of Engineering

Jon Brilliant
CFO

Jessica Morales
VP of Coach & Customer Success

Dr. Lauren Tashman
Director of Research and Innovation

Nate Winkelman
Director of Marketing

Brian Bremges
Senior Product Manager
Valor Advisors

Dr. Allen Smith
M.D. and Masters in Health Administration and Population Health
Former President and Chief Medical Officer, Brigham and Women's Physician Organization

Brad Stulberg
Writer, speaker and author on human performance
Co-author of "Peak Performance" and "Passion Paradox"

Dr. Jose Picart
PhD Experimental Cognitive Psychology
Retired Army Colonel and Professor Emeritus West Point, United States Military Academy
Professor of counselor education and former Vice Provost for Diversity and Inclusion at NC State University

Dr. Carol Robin
PhD, Organizational Psychology
30 years in high-performance leadership and executive coaching

Dominic Coleman
Group Vice President Global Sales at Gartner
20 years business executive and sales leader with proven track record

Bill Donovan
Former General Manager, Human Performance Institute

Dan Darcy
Chief Customer Officer at Qualified.com
13 years at Salesforce where he held positions that ranged from SVP of sales and partner enablement, SVP of product design and Salesforce CEO Marc Benioff’s right-hand man and Head of Customer Visions.
"I enjoyed [my coach’s] clear enthusiasm for his job and his interest in getting to know me and my goals. It was helpful to be reminded of the idea that what we work on together can have impact beyond the professional realm and enhance my personal life as a husband, father, coach, and friend."
"I wasn’t sure what to expect at all, but walked away feeling better and more focused. Speaking to Dr. Amy was incredibly easy. She was very engaged and was able to break down the words I was saying into actionable chunks. I can’t wait for my next session."
Careers with Valor
Learn more about working for Valor — including joining our team as a Valor Coach.