Valor Leadership and Performance Mindset Coaching

Valor Coaches:
Inspirational. Relatable. Exceptional.
What does an Olympic athlete or performance psychology expert know about your work?
Our coaches know pressure. They have performed on the world's toughest stages as CEOs, professional athletes, equity derivative traders, and military specialists, with years of experience in performance mindset coaching.
Valor Coaches know firsthand how to excel in hyper-competitive situations and how to unlock that performance in others. And from their experience coaching top performers around the globe and their expertise in the science of excellence they know how to help others be in the right mindset, at the right time - consistently.
"I enjoyed [my coach’s] clear enthusiasm for his job and his interest in getting to know me and my goals. It was helpful to be reminded of the idea that what we work on together can have impact beyond the professional realm and enhance my personal life as a husband, father, coach, and friend."
"I wasn’t sure what to expect at all, but walked away feeling better and more focused. Speaking to Dr. Amy was incredibly easy. She was very engaged and was able to break down the words I was saying into actionable chunks. I can’t wait for my next session."
Exceptional Credentials
There is a science to individual and team performance excellence. Valor has the foremost experts across disciplines.
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85% PhD and Masters degrees in performance psychology or related fields from top schools
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100% have coaching experience with leaders and high performers across multiple disciplines
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Less than 5% of coaches who apply are offered a position

“My performance mindset coach became my competitive advantage.”
Sarah Milby | Founder, Valor Performance
Our Philosophy of Performance Excellence
At Valor, everything we do is based around building these six qualities, which are proven to enhance performance.
At Valor, everything we do is based around building these six qualities, which are proven to enhance performance.
Values Endurance
The ability to leverage one’s top strengths, take intentional actions, and create a life aligned with one’s values.
Mental Agility
The ability to look at situations from multiple perspectives, creatively problem-solve, and think flexibly under pressure.
Connection Strength
The ability to build upon the connection with oneself, and grow strong and healthy relationships with others.
Self-Awareness
The ability to pay attention to your thoughts, emotions, behaviors and physical reactions and responses.
Emotional Flexibility
The ability to strategically change one’s thoughts, emotions, and behaviors in the service of a desired outcome.
Optimism Conditioning
The ability to notice and expect the positive, bounce back from setback, and prepare for success.
Traditional Coaching vs. Valor Coaching
Traditional Coaching
Valor Coaching
Valor's Investment In Our Coaching Community
Valor coaches are a blend of behavior scientists, Olympians, and business and military leaders. They are high performers across many different arenas who are on a quest for individual and professional growth.
We invest in our coaching community through Valor Labs, ongoing mentoring, internal training, peer coaching, and a rigorous onboarding and coach advancement process. By investing in our coaches we are able to provide our clients with a world-class experience that meets them where they are and is consistent and exceptional.

Featured Leadership
and Performance Coaches

Iris Zimmerman
ICF certified Coach. Olympic Fencer.

Inga S
Valor Coach. Business leader. Olympic Javelin thrower.

Christine Sanchez
PhD Education and performance psych, worked with US Navy Seals.

Elmer Castillo
PhD in performance psychology, retired US Marine Corps.

Rob Owens
Ed.D with a specialization in Sport Psychology, professor of positive organizational psychology and inclusive leadership
What You’ll Get with
Valor Coaches
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World-class performers combined with world class performance mindset coaching skills.
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PhD and masters-level academics who specialize in studying performance psychology
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Olympians, elite military leaders, and former professional athletes who are certified Valor mindset coaches
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Diverse, global experiences (including coaches from around the world)
